POMEs

Small-scale Social Infrastructure

Trust-based help app for verified small communities, one building at a time. Two design inversions from user research: the feed defaults to “I can help” instead of “help me” (Participation Paradox)

Volthop

Peer-to-peer battery rental

Marketplace for folding e-bike travelers. fly with the bike, borrow a compatible battery from a local at the destination.
Validated before build

+

GIA Platform

Global enterprise sales intelligence

When the PM team drowned in scope, I refocused the room on three questions and rebuilt the onshore/offshore handoff. 43% design cost reduction, 2× product launches, 400+ monthly adopters.

Toyota Guidehub

Leadership-shaped engagement, not craft-shaped. A stalled Toyota team needed someone to triage, not redesign.

Alnylam SSOT

“Wrong on Purpose”

Two-month fixed timeline + fixed budget. No room for traditional UX process.

Teachable

“LOW USAGE ≠ LOW VALUE”

Segmented users by data literacy and explicitly cut the power-user persona from V1, chose Traffic & Conversion at the school level.

Designed measurable success criteria upfront (engagement score + NPS).

Word-up

How Many Words Does a Hip-Hop Song Need?
A Quantitative Analysis of Hip-Hop Lyrics.

GTM Marketing discovery